Like the fact the Hanukkah kits are gift-ready — meaning that the kits are easy to give. Today, I heard someone say that the kit is really a gift for the whole family (parents and grandkids), so they could simplify gift-giving.
One idea I really liked was from a grandma who said that the Hanukkah kits are a party in a box. With this kit, you’re ready for a party. What tickled me was that a 6-year-old customer said the same thing: “I want to have a party with my Hanukkah kit!” Whenever grandma and granddaughter are in synch, that’s good!