The aha moment
I was leaning on the kitchen counter peeling carrots on the morning of our Seder when I had an AHA moment. The Haggadahs (the booklets that take you through the Seder step-by-step) we’d been using for years weren’t kid-friendly. And they didn’t truly tell the story of Passover, with its wonderful drama and symbolism.
Dropping everything, I moved to the computer and started to draft a shorter, much more descriptive Haggadah – even though the kitchen was nagging at me.
We’ve personalized our Seders, weaving in interactive moments, ever since. We colored shoeboxes to look like bricks so our daughters could get up from the table and carry the “heavy” loads on their backs, imagining that they were slaves in Egypt.
We used massive construction paper to have our daughters “split the Red Sea” and allow our tribe to cross.
Slowly, the concept evolved The idea to create holiday kits that would help other families bring their Jewish celebrations to life kept simmering, while work and life took top priority.
We began to call this concept Jewish Holidays in a Box.
For 22 years, I’ve run my marketing/consulting firm focusing on strategic planning, advertising, public relations and internal communications, largely for clients in the education, healthcare and manufacturing sectors.
Really, it’s not a big leap to Jewish Holidays in a Box — because my passion is finding creative ways to educate and inform, while generating enthusiasm.
And to make the connection even more natural, my daughter grew up to be the perfect business partner when she became an early childhood teacher.
Laura Pajor, a graduate of Washington University with a degree in education, is now a Nationally Board Certified Early Childhood Teacher, with experience molding the minds of littles ones in public and Jewish day schools, as well as in Sunday schools. (Yes, she’s the sweet little girl lighting the menorah!).
She has great expertise in creating innovative activities for her students and helping Moms and Dads engage in lively conversations with their children.
Tailoring celebrations to your family To this day, we customize the holiday, while carrying on traditions built up over the years.
A few years ago, for example, we discovered that Afghan and Iranian Jews put scallions on their plates to serve as symbolic whips. We adopted this Sephardic tradition on the spot.
And one year, we introduced a bit of bluegrass music to our Seder – perhaps a first in Jewish history!
Don’t get me wrong. I love tradition. I love hearing melodies that come into our lives once a year — like the Barbra Streisand version of Avinu Malkeinu. I love the smell of potato kugel baking. I love setting the table in special ways. But as our family expands, we look for ways to embrace the new members. And as we discover new customs, we’re willing to explore them. There isn’t just one right way to hold a Seder, do a Tashlich cermony, sing Shabbat songs. The diversity of Jewish custom is, perhaps, one of the greatest riches we have!
Maybe like yours, our family represents a huge diversity of backgrounds. Actually, what amazes me is how it is hard to find people with exactly the same history.
So let’s help each other find solutions, provide encouragement and identify resources that enable us to delve further into whatever piques our curiosity.
As Rabbi Steven Sager once said to me, “The questions are more important than the answers.”
The time has now come to share our holiday kits with you. Take a look at our products to see what might be helpful to you.